Review On David McClelland's Theory: (Essay Example), 2649.
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David McClelland developed and suggested three needs that drive people to act accordingly. These are needs for achievement, affiliation, and power which will be totally attained through the help of the society. Everybody possesses all three needs in varying degrees. However, there is one dominant need in a person one at a time that drives or motivates an individual behavior.
McClelland's need for achievement underlies Maslow's self-actualization. McGregor's Theory Y matches much of Maslow's self-actualization level of motivation. It is based on the assumption that self-direction, self-control, and maturity control motivation. Reward systems must correspond to intrinsic factors if employees are to be motivated. Satisfying extrinsic factors is an all too commonly.
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David Clarence McClelland (1917-1998) was an American social psychologist best known for his work in motivation theory. He co-founded the consulting firm of McBer Consulting Company, which helped.
Based on research investigating the relationship between motivation and job-satisfaction, Herzberg concluded that all variables that make people feel either good or bad about their jobs can be grouped into one of two categories, hence, his theory being known as the two-factor theory of motivation. The more intrinsic factors, such as achievement, recognition, the work itself, responsibility.